Influencer Marketing and Consumer Trust on Live Streamed e-tailing Platform
Idongesit Oto Eshiett PhD Department of Marketing, Faculty of Management and Social Sciences, Akwa Ibom State University, ObioAkpa Campus, OrukAnam,
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Idongesit Oto Eshiett PhD Department of Marketing, Faculty of Management and Social Sciences, Akwa Ibom State University, ObioAkpa Campus, OrukAnam,