Diffusion of innovation

Blog, UAR Journal of Arts, Humanities & Social Sciences (UARJAHSS)

Product Relative Advantage and Brand Loyalty for Smartphones in South-South, Nigeria

UAR Publisher / February 14, 2026

Product Relative Advantage and Brand Loyalty for Smartphones in South-South, Nigeria Oto Eyamba Eshiett PhD, Department of Marketing, Faculty of […]

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Product Model Compatibility and Smartphone Brand Patronage in South- South, Nigeria

UAR Publisher / August 11, 2025

Idongesit Oto Eshiett Ph.D Department of Marketing, Faculty of Management Sciences, Akwa Ibom State University,Obio-Akpa Campus, OrukAnam, Nigeria. Smartphone model