UAR Journal of Arts, Humanities & Social Sciences (UARJAHSS)
Volume 2, Issue 2 (February 2026)
Original Research Article
Strategic Communications in the Digital Era: Global Trends and Insights from West Africa
Chike Walter Duru, Ph.D ,Department of Mass Communication Faculty of Social and Management Sciences Achievers University, Owo, Ondo State, Nigeria (*Correspondence)
Original Research Article
Product Relative Advantage and Brand Loyalty for Smartphones in South-South, Nigeria
Oto Eyamba Eshiett PhD, Department of Marketing, Faculty of Management Sciences, Akwa Ibom State University, Obio Akpa Campus, OrukAnam, Nigeria. (*Correspondence)