UAR Journal of Arts, Humanities & Social Sciences (UARJAHSS)
Volume 2, Issue 2 (February 2026)
Original Research Article
Strategic Communications in the Digital Era: Global Trends and Insights from West Africa
Chike Walter Duru, Ph.D ,Department of Mass Communication Faculty of Social and Management Sciences Achievers University, Owo, Ondo State, Nigeria (*Correspondence)
Original Research Article
Product Relative Advantage and Brand Loyalty for Smartphones in South-South, Nigeria
Oto Eyamba Eshiett PhD, Department of Marketing, Faculty of Management Sciences, Akwa Ibom State University, Obio Akpa Campus, OrukAnam, Nigeria. (*Correspondence)
Research Paper
Socio-Economic and Developmental analysis of Indian-Administered and Pakistan-Administered Jammu & Kashmir: A Multi-Sectoral Perspective
Arshad Bhat, Amity Institute of Liberal Arts, Amity University Mumbai, Maharashtra, India. (*Correspondence)
Research Paper
EXPLORING PUBLIC RELATIONS IN IGBO HOMES AND SOCIETY THROUGH NARRATIVE LITERATURE AS PRINT MEDIA: INSIGHTS FROM ACHEBE’S THINGS FALL APART
Nwaezeihenatuoha, Peter Chukwughalum, Department of Mass Communication Faculty of Arts and the Humanities University of Nigeria. (*Correspondence)