- Francis B. Banaag
- Rizal Technological University, Philippines
Anchored in Sustainable Development Goal #9, establishing standards and promote regulation that ensures company projects and initiatives are managed sustainably. Financial performance gives insight into issues with sales performance and profitability. In this study, the 2023 data of selected small enterprises (n = 94) have been examined in terms of their respective marketing projects, deployed sales workforce, sales performance and its profitability. Two-way MANOVA—Pillai’s Trace test and by applying Post hoc tests, results revealed that both the marketing projects and sales workforce, when effectively combined, leads significant interaction effects on financial performance. The results also indicated that resources anchored for sales workforce alone does not add value with financial performance while marketing projects stands independently and provide significant main effects with financial performance. This study supports the application of the agency theory in organizations. Small enterprises should consider adopting measures to enhance implementation marketing projects and success factors of deployed sales workforce. The researcher recommended to further validate the mediation while considering moderation variables, and consider mixed method design for a more compound investigation for future research.